Kahului advertising agency Gilbert and Associates says they were “beyond thrilled” to be awarded a Gold Pele, as well as a prestigious “Judge’s Award – Best in Show” at the annual Pele Awards ceremony held on Oahu on April 21.
The awards were the result of the company’s creative, tongue-in-cheek design for Minit Stop’s gift card and gift cardholder, cleverly titled “This Card Gives You Gas.”
The Pele’s, Hawai`i’s highest honor in the advertising industry, recognize excellence in advertising design.
“Our team is grateful and truly excited to be counted among one of Hawai`i’s best in design and marketing,” said G&A Art Director, Amy Landin. “The Judge’s Award goes to only three out of hundreds of entries – We are beyond thrilled and honored!”
Jon Miyabuchi, Vice President of Minit Stop added, “These awards are the result of a fruitful collaboration between our team at Minit Stop and Gilbert and Associates. It’s a huge honor, and we look forward to many more awards as we continue to roll out new campaigns at our stores.”