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Coldwell Banker Island Properties new ownership launches $100,000 community investment fund

Coldwell Banker Island Properties announces that it has completed the sale of its business to a group led by Steve and Shelly Houle of Kihei, and John Ferguson and Kanako Tamaki of Makena Wailea Real Estate Inc. Coldwell Banker Island Properties will continue to offer the best service and results to its clients through the retention of existing agents and staff, as well as the addition of new support personnel. The Makena Wailea team will be joining the Coldwell Banker team under the Coldwell Banker brand effective immediately.

Coldwell Banker Island Properties is also launching a $100,000 Community Investment Fund, targeted at charities and organizations focused on Maui’s youth. It intends to invest in organizations with strong mandates to improve experiences and opportunities for our keiki and young adults.

“We searched for quite some time for the right buyers for our company and are happy to say we’ve found them,” said Bob Cella, one of the previous partners in Coldwell Banker.

“Coldwell Banker Island Properties has been the premier real estate firm on Maui for many years. We look forward to enhancing the customer experience in several ways – including the launching of Coldwell Banker Island Vacations, which will be the best vacation rental management company on Maui – while providing our owners and guests with the comfort and security of operating under the top real estate brand in America,” said Steve Houle, President.
“As Maui residents, we are excited to commit to building our community through our new $100,000 Coldwell Banker Community Investment Fund.”

Coldwell Banker Island Properties intends to develop and provide new support and marketing services for its realtors with a view to providing the absolute best agent platform on Maui to maximize agent profitability. The company will also provide additional residual income revenue streams to agents with the goal of being the best brokerage for the best producers on the island.

“As a successful, boutique real estate brokerage, I realized immediately the opportunities available as part of the Coldwell Banker brand,” said John Ferguson. “In particular, we will be adding services and support for our agent team to help them drive results for our customers and themselves and to create, unquestionably, the best value proposition for the best realtors on Maui.”

Kanako Tamaki, who has headed the Makena Wailea Vacations group, said, “The opportunity to add the scope and security of the best national real estate brand for our property owners and guests, while maintaining our boutique service, was compelling. We will, unquestionably, generate the best returns for our owners and a premier guest experience for visitors.”



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