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Na Hale O Maui Launches New Website Funding Strategy Effort Generates $9,500 in Opening Weeks

Na Hale O Maui Executive Director Cassandra Abdul and President Michael Trotto beam as they hold a check for $8,000 from the Kerr Labbe Lowe Family Fund of the Oregon Community Foundation.

Cassandra Abdul, the executive director of the Na Hale O Maui (NHOM) Community Land Trust called it a “Wow!” moment when the mail arrived a few weeks ago and they received two donations totaling $9,500 in as many days.

“We were thrilled to receive $8,000 from the Kerr Labbe Lowe Family Fund of the Oregon Community Foundation, and received even more good news about $1,500 to be granted by the Kihei Lutheran Church Endowment Fund”.

The awards came on the heels of NHOM’s launch of their new brand-new website (www.nahaleomaui.org) designed to expand the reach of NHOM and its program of developing truly affordable homes that remain affordable in perpetuity. The group’s efforts have placed 35 families in affordable homes—including the resale of two homes to income-qualified families—and is now planning to build12-affordable homes in Lahaina.

The mission of NHOM is “To secure and preserve a permanent supply of affordable housing alternatives for low and moderate income households in Maui County.”

“Affordable housing is a serious concern for everyone on Maui. Happily, we can do something about it. Our Mayor, his Administration, the Maui County Council, and Maui residents are deeply concerned about housing in Maui County. Many of our visitors share our concern about the lack of affordable housing both on Maui and where they may also live. Our ‘new and improved’ website provides an opportunity for malahini and kama’āina to learn about Na Hale O Maui’s unique program, providing affordable housing in perpetuity. The website makes it easy to become a member and provide financial support with a one-time or recurring donation. It is also an excellent opportunity for local families to learn more about our mission and how we might be able to help them.

Our Oregon donor found us through the website where it was easy to review our mission, programs and progress. We hope to expand our efforts in social media fund-raising to increase affordable housing in perpetuity for the benefit of the Maui community,” Abdul said.

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